One More Step...

Now that you’ve completed the intake form, please watch this quick video before our consultation for next steps.

Pricing Strategy

We leverage buyer psychology to get you the most money.


We create an auction effect by demonstrating the most value on the market for the price and driving competition between buyers rather than the buyer negotiating against you.

We look at real buyers who have purchased properties similar to yours to determine relevant properties which leads us to our price recommendation.

This pricing pyramid shows price variances from the market affect our showing capability.

We create a marketing platform around your listing

To literally drive thousands of interested buyers to see your home online and in person.

Facebook and Instagram ads

6% of homebuyers start their home search online so we cast a wide net to capture potential buyers across the internet

Social media marketing

We continue our marketing strategy by getting hyperlocal and ensuring that we capture every potential buyer in our local market.

YouTube marketing

We are connected to some of the most influential communities both locally and on the international real estate scale – and your property is our priority.

Maximum local exposure

We start by going BIG – making sure that your home looks incredible online and is in front of the right people, at the right time.

Your Home's Story, Told Digitally

We tell your property’s story through stunning professional photography, gorgeous videography and highlight featured social media.

Optimized For Your Target Audience

The target audience for your home are prospective buyers actively searching for homes within your home’s price range, area, lifestyle, or any combination of these variables.

Premium Marketing

The most innovative marketing in real estate will be used to leverage numerous datapoints to put your property in front of qualified and motivated buyers.

Hyperlocal impact

Listing launch event

We curate a select group of prospective buyers and neighbors to preview the property. This event heightens potential buyer’s euphoria and instills urgency.

Buyer instant capture signs

We capture prospective buyers when they are at their peak of curiosity – right in front of your property. Where allowed, we include a text sign to capture their information and buyers are followed up with in five minutes or less.

Neighborhood campaign

Buyers often find out about a neighborhood because they visit a friend or family member there. We activate your neighbors to drive more interest by mailing the neighbors personalized postcards to let them know your property is for sale.

Flawless execution

It all starts with selecting the right offer. Our objective is to create the auction effect to drive up your price so that we can pick the best offer. Beyond price, we will determine the best offer based on the terms of the transaction and you’ll get to watch the offers come in real time with our instant email notification.

In New Mexico, the buyer chooses the title company which means we can not always work with our preferred title company and agent. We but close attention to the title policy and closing statements to ensure that everything is done with your best interest in mind.

Fee Structure


Delivering ultimate flexibility to bring you closer to your biggest goals

Gold

5%

  • Market on MLS with detailed description

Neighborhood Mailing

Driveby Buyer Capture Sign

Professional Photography

Showings Done Via Supra Lockbox

Limited Targeted Ad Budget

Printed Flyers

Platinum

6%

Everything In Gold Plus...

HD Magazine Quality Photography

Interactive Virtual Tour

Neighborhood Video Tour

Showings Done With Listing Team

Increased Targeted Ad Budget

One-Hour Staging Consultation

Professional Cleaning

Listing Launch Event

Black

7%

Everything In Platinum Plus...

Aerial Photography

Home Staging

Coordinating of Vendors

Cosmetic Enhancement

Expanded Targeted Ad Budget

Magazine Ad

Luxury Printed Brochures

FROM BEGINNING TO END

We’ll will walk you through each of the steps in the home selling process.

  • STEP 1: SIGN DOCUMENTS
    When you’re ready, you’ll sign the listing agreement and necessary disclosures which allow us to get to work for you.
  • STEP 2: LISTING PREP
    We will get to work on prepping your listing for the market including staging (if necessary), coordinating vendors and photography. We’ll begin teasing your property to our network.
  • STEP 3: LIVE LAUNCH
    Your listing will hit the market and we will begin our online marketing campaign to drive as much traffic to your property as possible.
  • STEP 4: SCHEDULING OF SHOWINGS
    Buyer’s agent will coordinate with me on the showing appointments. If you are living there, I will always ask permission before the showings.
  • STEP 5: SHOWING PERIOD
    Showings will continue until we have a quality offer.
  • STEP 6: OFFER REVIEW
    Offer review enables us to negotiate the best terms for your sale to get you closer to your goals.
  • STEP 7: DUE DILIGENCE PERIOD
    The buyer performs their due diligence period which can range from 7-45 days. Typically, buyers will close within 30 days.
  • STEP 8: CLOSING
    We will close on the property and you’ll receive your funds via wire transfer on closing day. Unless negotiated otherwise, the buyer will take possession of the property on closing day.

Hey, I'm Robb!

With more than 8 years of experience helping clients buy and sell residential real estate, I take great pride in each new client I represent. Whether you’re looking to buy your first home, are preparing to purchase your dream “forever” home, or are in the market to sell, or looking to buy an investment property, I’m eager to put my experience and resources to work for you. As an expert in the Albuquerque market, I know firsthand how to effectively negotiate deals on behalf of my clients.

I also understand that buying or selling a home can be a stressful and confusing process, which is why I’m always available to answer questions and explain next steps so that my clients can move through their deals with confidence and peace of mind. My goal is to make myself as accessible as possible to each of my clients to ensure they have the best experience buying or selling a home.


My wife Penny and I own a well established real estate investment company and have executed over 80 fix and flip, buy & hold properties over the last 10 years in the Albuquerque metro area. We know personally what it is like to buy, sell and rent houses.

Frequently Asked Questions

What if I don't want to do a launch event?

While we have tested our strategies and proven success with them, we believe that this process should be as enjoyable and pain-free as possible. We will curate a bespoke experience for you that protects your privacy and brings you closer to your goals.

How do I buy and sell at the same time?

Generally, this is done through a simultaneous close which means you close on both transactions at the same time. We have extensive experience in this type of transaction and it is our pleasure to coordinate your experience to make it as smooth as possible.

Is your commission negotiable?

We offer a menu of commission offerings giving you flexible options so that you can pick the professional fee that you are most comfortable paying. Remember, we work for free until your property sells so there is no cost until the deal is done.

Can you help me coordinate vendors?

Yes of course! Due to the nature of coordinating vendors, this service is reflected in our menu of services. Generally, this is most common with vacant properties due to the property owner’s inability to be present for the services.

When only the best will do, we’re the ones to hire.

Robb Krautbauer
505.404.1131

Robb@RobbKrautbauer.com